Location data represents an entirely new layer of digital information that travel marketers can utilize to understand potential customers and engage travelers with compelling stories about destinations. The opportunity to use location data is particularly compelling for tourism organizations, which have traditionally served as an intermediary between travelers and local businesses. As more travelers use location tools to research and make itinerary choices, cutting out this intermediary, destination marketers must adjust their approach, experimenting with new ways to add value for travelers.
This report investigates tactics destination marketers are testing to use the wealth of location data in new ways attract, assist and understand their target customers. The techniques range from new tools to feature and promote local businesses, new opportunities to use location-tagged content to understand traveler behavior, marketing campaigns using location-aware social media sites and new ways to use features of the ever-popular Google Maps interface.
Already purchased? Please Log In.
Buy single report
Select from a library of 70+ past reports
24 new reports going ahead
AND unlimited access to 70+ past reports
25% ticket discount for Skift Global Forum
Contact us to learn more about how you and ALL of your colleagues can get unlimited access to Skift Trends Reports.