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Digital Payments in Travel 2016
Digital Marketing
Travel Tech
20 Min Read 12 Jul 2016

The global digital payments ecosystem is undergoing a rapid and monumental shift; smart travel brands should stay on top of the shifts in how we pay for goods and services. Peer-to-peer payment platforms, digital wallets, and cryptocurrencies may have been a thing of science fiction just years ago. Yet, many of the data points now clearly suggest otherwise.


State of Travel Media 2016
Digital Marketing
Digital Media
Mobile
19 Min Read 28 Jun 2016

Like all media, travel media is constantly reinventing itself to adapt to new technologies and changing consumer behaviors. We talk to leaders in the field and look at external threats and opportunities as represented by Facebook, mobile, and advertising.


The Strategic Guide to a Modern Hotel Technology Stack
32 Min Read 14 Jun 2016

The world of hotel technology software, or the “tech stack” as it’s often called, has long existed as a fragmented puzzle of competing platforms, competitors and solutions. Now, growing signs of consolidation loom as big players from both inside and outside the category vie for a bigger piece of the pie. What solutions and strategies will be most important to help hotel owners stay competitive, and profitable, in the years to come?


Food Tourism Strategies to Drive Destination Spending
20 Min Read 24 May 2016

Destination marketers face a new imperative to refine and align their culinary experience branding and marketing strategies to connect with today’s digitally savvy traveler. Even non-traditional tourist destinations must commit to smarter branding and marketing strategy, in order to capture sustained tourism in-flows. Here, stakeholders must work together to hone their content strategies and build local networks to bring out the best of what destinations can offer.


A Deep Dive Into TripAdvisor’s Competitive Position in Travel
13 Min Read 10 May 2016

TripAdvisor has managed to insert itself into just about every segment of travel. Like an octopus, its tentacles reach wide from accommodations to restaurant reviews.


The State of Wi-Fi for Travelers in 2016
Digital Media
Mobile
Travel Tech
23 Min Read 26 Apr 2016

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service. How are travel brands coping with these challenges, and what future innovations in connection services might transform the industry?


The Rise of Messaging Technology in Travel Booking: Pt. 2
Business Travel
Hospitality
Travel Tech
14 Min Read 12 Apr 2016

Travel booking is transforming the mobile-first ecosystem. Messaging technology is replacing face-to-face and voice-to-voice commerce with a screen-to-screen conduit that stands to drive returns and open interactions to new levels of customer context and continuity that the travel industry has seldom, if ever, experienced before.


The Rise of Lifestyle Branding in Travel
Aviation
Digital Marketing
Digital Media
Hospitality
Social Media
23 Min Read 29 Mar 2016

Why are brands like Apple, Disney and Nike are among the world’s most valuable? Because they’re able to embody a lifestyle, offering consumers access to an emotional connection that goes well beyond their product offering. As more travel companies look to redefine their offerings around the lifestyle brand concept, often with limited resources to do so, what strategies will they use to grow and thrive?


Winning Content Marketing Strategies for Travel Brands in 2016
17 Min Read 09 Mar 2016

As content marketing has established itself as an important tool in the travel industry, brands are investing more time and money in creating articles, video and interactive content across all channels, in order to better reach customers.


How to Harness The Facebook Ecosystem in 2016
Digital Marketing
Digital Media
Social Media
24 Min Read 23 Feb 2016

In a world of fly-by-night apps and social media bubbles, Facebook has matured as one of the more important communications platforms. Its utility and reach has been a boon for both users and brands, and travel content is among the most popular verticals in the ecosystem.