Latest Research

Live Tourism and emerging markets are defining the next phase of global travel growth, requiring the industry to shift focus from traditional seasonality to high-value event cycles and dispersed travel models.

Hotel brands are trading ownership for scalability through asset-light models, brand diversification, and expanding loyalty programs.

The global car rental sector is a resilient $92 billion market, driven by leisure travel, with the Americas being the largest market. The sector is rapidly digitizing with 74% of bookings online, with direct bookings driving as much traction as intermediaries.

MENA travelers are redefining global tourism — blending faith, family, and cultural identity with digital fluency and a growing appetite for authentic, experience-led travel.

In Europe’s airline market, cost discipline beats scale — ultra-low-cost carriers lead on margins, while legacy giants rely on consolidation and strategy to stay competitive.

Global travel maintains resilience at 1% annual growth, but operators must abandon traditional seasonality models and leverage flexible pricing to capture demand that is now more evenly distributed throughout the year.

Profitability, not demand, is now the key metric for investors tracking the U.S. hotel sector.

Despite strong demand and hiring momentum, travel is stuck in a cycle of churn — with pay gaps, skills shortages, and weak career pathways making talent the sector’s biggest growth challenge.

The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026.

The July 2025 Skift Travel Health Index shows the global travel industry remains resilient with a 1% growth. A key trend is the sustained strength of premium and business travel, which continues to grow and drive revenue despite broader economic uncertainties.

The hotel technology sector is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue, but success hinges on modernized systems, cultural readiness, and proactive risk management

For today’s airlines, technology isn’t just a differentiator — it’s a competitive advantage. Passenger-facing innovations are now standard and delivering significant returns.