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Despite rising political and economic uncertainty under President Trump's second term, the global travel industry remains resilient, with a 2% year-on-year uptick. Tourism in the U.S. is slowing due to the decline in inbound travel but strong domestic travel builds optimism for the year.

The remarkable resilience of the airline industry in the post-pandemic period is being tested once again, this time by a forced restructuring of the global economic order. As a result of recent tariff announcements, economic uncertainties are likely to reduce passenger demand, compel airlines to adjust their capacity, exacerbate supply chain issues, and potentially lead to some airlines going out of business

Social media is no longer just inspiring travel, it’s where trips are being researched, priced, and booked. As platforms evolve into powerful sales channels, creators are becoming the new travel agents, short-form video is replacing static ads, and the booking journey is evolving into a low-friction social interaction.

Recession alarm bells are going off. A global downturn isn't our base case, but it's still worth reviewing how the travel industry might perform in a worst-case scenario. Even in a turbulent market, travel won't stop — it will shift.

Trump-era politics is driving down global interest in U.S. travel, with safety and perception key to recovery.

Travel is the most aspirational consumer purchase out there. With secular tailwinds and a boost from post-pandemic revenge travel, our industry was flying high. But now, new policies announced by U.S. President Donald Trump may take travel out of the clouds and back down to earth.

Sluggish recovery in the air distribution business, despite record travel demand, signals a disturbing trend for global distribution systems (GDSs). Without a one-size-fits-all strategy, GDSs should look again at their business models as airlines continue to push for direct bookings.

Global travel softened slightly in February 2025, declining 1% year-on-year. While travel policy shifts pose risks to global travel, consumer demand remains strong, particularly in emerging markets.

Slowing hotel supply growth in the U.S. is fueling brand expansion through M&A deals, as high development costs make acquisitions more attractive than new construction.

To unlock its full tourism potential, India must reimagine its image, simplify entry, elevate infrastructure, and craft compelling narratives that captivate long-haul travelers.

The ongoing live tourism boom provides compelling opportunities for hotels to maximize revenue by boosting average daily rates, extending stays, increasing guest volumes, and building long-term growth and loyalty.

The Skift Travel Health Index at 102, indicates moderate growth for the travel industry in January 2025, with the Asia-Pacific region in the lead. We anticipate this trend to continue throughout the year.