Skift Travel Health Index

Global Index Score: 102

Available Exclusively to Research Subscribers

The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning and tracking global travel performance.

Skift Research launched the Index in May 2020 as the Skift Recovery Index. At the start of 2022 we rebranded the Index as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners.

In 2025, we anticipate moderate growth above 2024 performance levels. The Skift Travel Health Index will continue with year-on-year (YoY) indexing this year.

As of March 2025, the global Skift Travel Health Index stands at 102 points relative to a baseline reading of 100 for the same month in 2024.

Skift Travel Health Index

The Trump Effect: Skift Travel Health Index Market Analysis

Despite rising political and economic uncertainty under President Trump's second term, the global travel industry remains resilient, with a 2% year-on-year uptick. Tourism in the U.S. is slowing due to the decline in inbound travel but strong domestic travel builds optimism for the year.
Skift Travel Health Index

January 2025 Highlights

The Skift Travel Health Index at 102, indicates moderate growth for the travel industry in January 2025, with the Asia-Pacific region in the lead. We anticipate this trend to continue throughout the year.
Skift Travel Health Index

Skift Travel Health Index: 2024 in Review

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.
Skift Travel Health Index

Skift Travel Health Index: August 2024 Highlights

The global travel industry continues to thrive, with Asia Pacific and North America leading the charge this month. While potential recession concerns may impact the travel industry, the index shows growth compared to 2023.
Skift Travel Health Index

Skift Travel Health Index: May 2024 Highlights

The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. This aligns with Skift Research's prediction of a transition from recovery to stable, moderate growth for the travel industry in 2024.
Skift Travel Health Index

Skift Travel Health Index: April 2024 Highlights

The spring travel surge and strong consumer sentiment towards travel boosted the Skift Travel Health Index to 108 in April 2024, offering a promising outlook for the travel industry. With summer travel on the horizon, the momentum of growth is expected to continue in the coming months.