Skift Travel Health Index

Global Index Score: 102

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The Skift Travel Health Index is a real-time measure of the performance of the travel industry at large, and the core verticals within it. The Index provides the travel industry with a powerful tool for strategic planning and tracking global travel performance.

Skift Research launched the Index in May 2020 as the Skift Recovery Index. At the start of 2022 we rebranded the Index as the Skift Travel Health Index, to reflect some far-ranging changes: the addition of many more indicators, additional data partners.

In 2025, we anticipate moderate growth above 2024 performance levels. The Skift Travel Health Index will continue with year-on-year (YoY) indexing this year.

As of December 2025, the global Skift Travel Health Index stands at 102 points relative to a baseline reading of 100 for the same month in 2024.

Skift Travel Health Index

Skift Travel Health Index: 2025 in Review

In 2025, travel matured from a post-pandemic sprint into a disciplined, value-driven market that prioritizes experiences and revenue quality over just driving volumes. As growth shifts Eastward and geopolitics redefine travel corridors, the industry’s success in 2026 will depend on its ability to remain tech-agile and price-resilient in a volatile world.
Saniya Zanpure |
Skift Travel Health Index

Skift Travel Health Index: November 2025 Highlights

Global travel is expected to end 2025 on a high note, growing 4% year-on-year as of November, fueled by a shift toward the "experience economy" where travelers are now chasing high-impact, live events rather than just destinations.
Saniya Zanpure |
Skift Travel Health Index

Skift Travel Health Index: July 2025 Highlights

The July 2025 Skift Travel Health Index shows the global travel industry remains resilient with a 1% growth. A key trend is the sustained strength of premium and business travel, which continues to grow and drive revenue despite broader economic uncertainties.
Saniya Zanpure |
Skift Travel Health Index

Skift Travel Health Index: June 2025 Highlights

Despite heightened economic uncertainty and shifting consumer sentiment, the global travel industry showed resilience through the first half of 2025. The Skift Travel Health Index recorded 3% year-on-year growth in global travel performance as of June 2025.
Saniya Zanpure |
Skift Travel Health Index

Skift Travel Health Index: May 2025 Highlights

In May 2025, Skift Travel Health Index, at 102, indicates a period of balanced growth in the global travel industry. While the hotel sector faces challenges and revised forecasts, the strong performance of vacation rentals and steady growth in other segments paint an optimistic picture for global travel.
Saniya Zanpure |
Skift Travel Health Index

Skift Travel Health Index: April 2025 Highlights

While Asia-Pacific, Latin America, the Middle East, and Africa showed growth and Europe remained stable, North America witnessed a 5% slowdown, mainly due to the “Trump Effect” bringing policy changes, travel bans, and tariffs, leading to shifts in travel sentiment.
Saniya Zanpure |
Skift Travel Health Index

The Trump Effect: Skift Travel Health Index Market Analysis

Despite rising political and economic uncertainty under President Trump's second term, the global travel industry remains resilient, with a 2% year-on-year uptick. Tourism in the U.S. is slowing due to the decline in inbound travel but strong domestic travel builds optimism for the year.
Saniya Zanpure |
Skift Travel Health Index

February 2025 Highlights

Global travel softened slightly in February 2025, declining 1% year-on-year. While travel policy shifts pose risks to global travel, consumer demand remains strong, particularly in emerging markets.
Saniya Zanpure |
Skift Travel Health Index

January 2025 Highlights

The Skift Travel Health Index at 102, indicates moderate growth for the travel industry in January 2025, with the Asia-Pacific region in the lead. We anticipate this trend to continue throughout the year.
Saniya Zanpure |

Data Partners

Amadeus Aviasales Beyond CarTrawler Cendyn Collinson Criteo Duetto Hotelbeds Key Data Dashboard Lighthouse Nium OAG Onyx RateGain Shiji Skyscanner Sojern TravelgateX TrustYou