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The State of Alternative Accommodations 2016
Fall Sale

The complex issues and questions being raised by alternative accommodations providers are proof that these businesses are no longer in their infancy, or startup stages. Despite the challenges, the sharing economy is here to stay. The almighty consumer will ultimately decide the ebbs and flows of how the business of short-term rentals plays out.

18 Min Read 13 Sep 2016

A Strategic Deep Dive Into Latin America’s 20 Largest Hotel Chains
Fall Sale

Many of Latin America's hotel chains have successfully grown their footprint in the region, despite Zika and a sluggish economic outlook for certain markets. A rising middle class and steady business traveler demand (particularly to secondary cities) are keeping accommodations demand interesting enough to keep planned expansion initiatives rolling through this period of economic and political transformation.

29 Min Read 23 Aug 2016

Inside the Mind of the Gen Z Traveler
Fall Sale

Much of the discussion about travel and generational divides has focused on distinctions between the Millennial generation and more mature travel cohorts. Yet, in the incessant paddle toward bluer oceans, travel marketers are now starting to look further down the horizon to align brands and product offerings with those who have just begun to explore the world through travel.

13 Min Read 09 Aug 2016

Decoding
Use Cases for Virtual Reality
in Travel
Fall Sale
Digital Marketing
Digital Media

Many travel industry executives are excited about the potential of virtual reality to deliver immersive experiences that help them better sell travel products to potential customers. Historically, the technology has passed through a series of boom and bust cycles. The relative successes and failures of these campaigns will depend entirely on consumer adoption.

21 Min Read 26 Jul 2016

Digital Payments in Travel 2016
Fall Sale
Digital Marketing
Travel Tech

The global digital payments ecosystem is undergoing a rapid and monumental shift; smart travel brands should stay on top of the shifts in how we pay for goods and services. Peer-to-peer payment platforms, digital wallets, and cryptocurrencies may have been a thing of science fiction just years ago. Yet, many of the data points now clearly suggest otherwise.

20 Min Read 12 Jul 2016

State of Travel Media 2016
Fall Sale
Digital Marketing
Digital Media
Mobile

Like all media, travel media is constantly reinventing itself to adapt to new technologies and changing consumer behaviors. We talk to leaders in the field and look at external threats and opportunities as represented by Facebook, mobile, and advertising.

19 Min Read 28 Jun 2016

The Strategic Guide to a Modern Hotel Technology Stack
Fall Sale

The world of hotel technology software, or the “tech stack” as it’s often called, has long existed as a fragmented puzzle of competing platforms, competitors and solutions. Now, growing signs of consolidation loom as big players from both inside and outside the category vie for a bigger piece of the pie. What solutions and strategies will be most important to help hotel owners stay competitive, and profitable, in the years to come?

32 Min Read 14 Jun 2016

Food Tourism Strategies to Drive Destination Spending

Destination marketers face a new imperative to refine and align their culinary experience branding and marketing strategies to connect with today’s digitally savvy traveler. Even non-traditional tourist destinations must commit to smarter branding and marketing strategy, in order to capture sustained tourism in-flows. Here, stakeholders must work together to hone their content strategies and build local networks to bring out the best of what destinations can offer.


A Deep Dive Into TripAdvisor’s Competitive Position in Travel

TripAdvisor has managed to insert itself into just about every segment of travel. Like an octopus, its tentacles reach wide from accommodations to restaurant reviews.


The State of Wi-Fi for Travelers in 2016
Digital Media
Mobile
Travel Tech

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service. How are travel brands coping with these challenges, and what future innovations in connection services might transform the industry?


The State of Wi-Fi for Travelers in 2016
Digital Media
Mobile
Travel Tech

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service. How are travel brands coping with these challenges, and what future innovations in connection services might transform the industry?