Follow along for updates on Skift Research reports. This monthly round-up will keep you abreast of the in-depth analysis and insights the Research team produces.
Ask Skift is built on more than a decade of Skift Research reports as well as Skift’s original reporting and industry-leading events – as well as public financial information.
Agentic AI could upend the travel industry. Understand the implications and potential for travel and hospitality organizations with the report Remapping Travel With Agentic AI.
November 2025 Highlights
Global travel is expected to end 2025 on a high note, growing 4% year-on-year as of November, fueled by a shift toward the "experience economy" where travelers are now chasing high-impact, live events rather than just destinations.
Our new Skift Research report reveals why workforce strategy now sits at the heart of profitability, innovation, and customer loyalty.
Skift Research analysts contribute to a wide range of in-person and online events. Watch clips from the recent Skift Global Forum East, held in Abu Dhabi in October 2025.
The Skift Travel 200 combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. The ST200 makes it easy to track travel industry performance for the first time ever.
Learn more about the ST200 by reading our full methodology.